Switching Channels: A Comprehensive Guide to Changing Your Roku Account on TV

Table of Contents


Definition of Roku Account

A Roku account is effectively a personal profile, registered and owned by the Roku streaming device user, under which all device and channel information is stored. Upon activation, each Roku device is linked to, and operates under, a particular Roku account. This account keeps track of which Roku devices are owned, the channels downloaded, preferences set, and much more.

Importance of Changing Roku Account On TV

There are certain scenarios when changing your Roku account on your TV becomes necessary. For example, if you are planning on selling or gifting your Roku device, it’s a good idea to disassociate your account from the device for privacy reasons. Alternatively, you might be having multiple accounts and prefer to switch to a different one on a particular Roku device. Lastly, if you have moved to a new country, creating a new account will allow you to access the channel store of that particular region.

Preparatory Measures

Checking the Internet Connection

A stable internet connection is essential for the successful processing of a Roku account change. Whether you are signing out from your existing account or setting up a new one, these procedures require an internet connection. Check your Wi-Fi or Ethernet connection before starting the process, ensuring it’s stable and reliable.

Gathering Required Details

Changing your Roku account on your TV involves a series of steps that require specific details. Thus, you need to have the necessary account information at your disposal before initiating the process. The most important details include your existing Roku account credentials (if you have one) and the email and password of the new Roku account you wish to switch to.

Step-by-step process of changing Roku account on TV

Logging out of existing Roku account

Firstly, you need to log out from your current Roku account. Open the Roku home screen, scroll down and select ‘Settings’. From the list of options that appear, choose ‘System’ then ‘Advanced system settings’. Next, select ‘Factory reset’. Roku will display a 4-digit code on the screen. Enter this code to confirm that you wish to perform a factory reset. Your Roku device will restart after the reset.

Resetting the Roku device

Resetting the Roku device is a part of the process of logging out of your Roku account. Through the factory reset option, as mentioned above, your Roku account is disassociated from the device completely, enabling the integration of a new account.

Setting up Roku device with a new account

With the device now reset, it’s time to pair it with a new Roku account. Once the device restarts, follow the on-screen instructions to connect your Roku device to the internet. After that, Roku will provide a link code that you’ll enter on Roku’s activation webpage, using your computer, smartphone, or tablet. Sign in to your new account or create one if you don’t have one yet and then enter the link code. Finally, follow the remaining prompts to complete the setup process.

Troubleshooting common issues

Issue of an invalid account or password

Perhaps the most common issue faced during account change is an invalid account or password problem. In such cases, make sure your entered login credentials for the new account match exactly with the information when you created the account. Passwords are usually case-sensitive, so it’s essential to remember them exactly as they were entered. If the problem persists, you might need to reset your Roku account password.

Resetting problems

Some users experience difficulties while resetting the device. In such scenarios, ensure that the code you enter for factory reset is accurate, and your device is connected to a stable internet.

Problem of Unsuccessful Logging in

If you’re still unsuccessful in logging into your new Roku account even after correct entry of credentials, ensure that the internet connection is stable. If the internet connection doesn’t seem to be the issue, check that you are using the correct URL for Roku’s activation page to avoid online scams or phishing attempts.


Recap of steps involved

To sum up, the process of changing your Roku account involves logging out of your existing Roku account, resetting your Roku device, and setting it up again using a new Roku account.

Final thoughts

Periodically changing your Roku account on your TV, especially in specific cases, ensures optimal service delivery and experience. It allows you to keep your personal information private, use multiple accounts, or even switch to the regional channel store after relocation.


Q1: Can I use multiple Roku devices with one Roku account?

Absolutely, multiple Roku devices can be linked to a single Roku account.

Q2: What happens to my subscribed channels when I change my Roku account on TV?

When you reset your device your installed channels are removed. However, when you link your device with a new account, the channels that were previously installed are automatically downloaded.

Q3: Can I recover my previous Roku account after I’ve changed to a new one?

Yes, you can. You will just repeat the same steps for changing the account, this time logging in with your old account details.